A marketing entrepreneur at the forefront of communicating the Next Big Thing, I have played a key role in developed the branding and launch strategies of numerous game-changing technologies and companies including Adobe, Aldus and Apple; video games with Atari and Electronic Arts; digital imaging with Kodak; RISC microprocessors with IBM and Motorola; software as a service with HP; very light jets with Eclipse Aviation; and clean tech investing with VantagePoint Venture Partners.
Today I am the proud co-founder and president of Cunningham Collective, a marketing, brand and communication firm dedicated to bringing innovation to market. We help entrepreneurs at companies both large and small tackle issues of traction, transformation and turnaround, and specialize in clientele that use technology to develop or improve their products or services. I have also acted as interim CMO at Avaya Inc. Beautifull, Deem, Specialized Bicycle Components, Inc., Tendril Networks and VantagePoint Capital Partners.
I got my start in Silicon Valley in 1983, when I moved from Chicago to work with marketing legend Regis McKenna to help Steve Jobs launch the original Macintosh. In fact, my character plays a role in the award-winning film Steve Jobs by Aaron Sorkin and Danny Boyle. When Steve left Apple to form NeXT and acquire Pixar, he chose Cunningham Communication, Inc., the public relations agency I launched in 1985, to represent him.
During my time as CEO there, the agency (later known as Citigate Cunningham) represented many of the world’s leading high technology corporations including AMD, Apple Computer, Cisco Systems, Hewlett-Packard, IBM, Motorola, Oracle, Sun Microsystems and Xerox. In 2004, I founded and led CXO Communication, a bi-coastal, privately held brand strategy and communications consultancy that today is still going strong from its headquarters in Boston. While running CXO, I counseled many of the boards of directors, CEOs and venture capitalists currently shaping the world’s technology and consumer industries.
In addition to serving on the corporate boards of Specialized Bicycle Components, Inc., Finelite, Inc. (an LED lighting systems company), and Blinkx (an ad tech company that is publicly traded on the UK AIM exchange), I sit on the boards of the following institutions and non-profit organizations: The Aspen Institute; Menlo College; Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications; and ZERO1: The Art & Technology Network, an organization I founded with the mission to shape the future at the intersection of art and technology.
I am an Aspen Institute Henry Crown Fellow and hold memberships in the World Presidents Organization (WPO), Chief Executives Organization (CEO), Women Corporate Directors and TED. Past board positions include Young Presidents Organization (YPO), WPO, CEO, the Peninsula Open Space Trust, and the Computer History Museum. I also serve as group discussion leader of an annual Executive Education seminar in conjunction with WPO and CEO at Harvard Business School, and am a long-time TEDster.
A graduate of Northwestern University, I live in Sausalito, Calif., with myremarkable husband, Rand Siegfried, with whom I have two great kids. Now adults, they, like their father, are avid aviators.
Over the past several years, I have been featured in dozens of media outlets, appearing in a variety of broadcast, print and online venues including CNN, CNBC, CNET, USA Today, the Chicago Tribune and Mashable. I have also contributed essays to the San Francisco Chronicle and PR Week.